From February 26–28, 2024, I had the incredible honor of speaking at Vernon Mason’s E3 Visionary Talks in Key West, Florida. This event is more than just a conference—it’s an immersive experience that brings together the biggest thought leaders in the childcare and early education industry.
My Session: Secret Shopper Insights & Tour Training
During my session, I shared my experiences as a secret shopper and offered practical tour tips for directors and owners. One of the key themes we discussed is that directors are not natural salespeople—their passion is in running schools and caring for children. That’s why it’s so important to train directors on how to confidently give tours that build trust with families while also supporting enrollment growth.
Why This Matters
For preschool owners, your tours are your sales engine. A strong, intentional tour process ensures families choose your school not just because of availability, but because they feel the value and care you bring. Empowering directors with the right tools and scripts can make all the difference in keeping enrollment strong and consistent.
Beyond the Stage
Of course, Vernon Mason knows how to make professional development unforgettable. Alongside powerful sessions, attendees enjoyed:
- 🌅 A sunset cruise in beautiful Key West
- 🍸 A lively cocktail party with networking and laughter
- 🤝 Countless conversations with peers and experts who are shaping the future of early childhood education
Why I’ll Always Show Up for Vernon Mason
Vernon Mason has built a reputation for curating events that are both transformational and practical. His E3 Visionary Talks are known for combining high-level strategy with actionable takeaways, making them a must-attend for any childcare owner or leader who wants to elevate their business.
I’m deeply grateful that Vernon invited me to share my perspective and even more grateful for the amazing group of leaders who made the event so impactful.
