October 2, 2024
This week I had the privilege of joining Sara Schreiner of Childmynder for a Roundtable Discussion on “Tour Talk: Boosting Enrollments.” The conversation was packed with insights from real childcare leaders on one of the most important parts of growing your school: mastering the tour.
Together, we dug into the tough but essential questions:
- How do you overcome the most common challenges during tours?
- How do you prepare your staff and keep tours consistent no matter who gives them?
- What creative touches can make your tours stand out from the competition?
It was inspiring to hear different strategies, stories, and breakthroughs from owners who are determined to make every tour a true enrollment opportunity.
✨ My Biggest Takeaway: Tours are not just a walk-through of classrooms—they are your chance to connect, build trust, and show families why your program is the right fit for their child. The leaders who approach tours with clarity, confidence, and creativity are the ones filling classrooms fastest.
Next Up: Focus Week – Full House: The Art of Tour Transformation
I’m beyond excited to share that I’ll be leading the upcoming Focus Week training: Full House – The Art of Tour Transformation (October 7–11, 2024).
In this hands-on, results-driven series, participants will learn how to:
- Create a powerful first impression that sets the tone for trust.
- Communicate your school’s value with clarity and compelling storytelling.
- Personalize tours for different families while staying consistent.
- Confidently address objections and close the deal with integrity.
- Implement strong follow-up strategies that convert tours into enrollments.
Along the way, I’ll provide scripts, templates, and role-playing exercises to help you immediately apply what you’ve learned. By the end, you’ll not only improve your tours—you’ll transform them into one of the most profitable parts of your business.
📅 Join us October 7–11: Enroll in Focus Week for $147, or get it included when you join the Childcare Leadership Collective for just $97/month.
https://www.childmynder.com/masterclasses
