May 25, 2025- Las Vegas, Nevada
On May 16, 2024, I had the honor of serving as the guest expert on an IntelliKid Systems webinar: “Mastering the Art of Preschool Tours: Turning Visitors into Enrollments.”
This session was all about one of the most pivotal moments in the preschool enrollment journey—the tour. Your tour isn’t just a walkthrough; it’s your chance to show families why your school is the right fit, build trust, and inspire confidence. And the response to this webinar proved just how important this skill set really is.
In the days following, I was blown away by the number of preschool owners, directors, and administrators who reached out to share what they learned and how they were already implementing the strategies we discussed. It reminded me why I’m so passionate about equipping leaders with the tools they need to thrive—because every improved tour has a direct impact on enrollment, revenue, and ultimately, children’s futures.
Key Takeaways from the Webinar
We covered a lot of ground, but three themes really stood out:
- Effective Techniques that Showcase What Matters Most
Families make decisions with both their eyes and their hearts. We walked through practical ways to highlight not only your facility and curriculum, but also the culture and relationships that make your program unique. - Storytelling and Engagement that Sticks
A polished tour is nice—but a memorable one requires stories. I shared how weaving in personal anecdotes, success stories, and even little moments of joy from the classroom can make your program unforgettable in the eyes of parents. - Enrollment Strategies that Drive Growth
Finally, we dug into the connection between tours and overall business strategy. A great tour doesn’t just “wow” families—it should be tied directly to your enrollment systems, your follow-up process, and your long-term growth goals.
Why IntelliKid Systems Gets It Right
One of the reasons I love partnering with IntelliKid Systems is their commitment to giving child care leaders real tools for growth. From CRM solutions to marketing automation, they understand that enrollment success doesn’t happen by accident—it’s the result of intentional strategy, consistent follow-up, and tools that support your team every step of the way.
If you’re serious about transforming your enrollment process, IntelliKid Systems is a partner worth exploring. Pairing the right technology with intentional tour strategies creates a powerful foundation for growth.
Final Thoughts
The best part of this webinar wasn’t just the content—it was the conversations that came after. Hearing from preschool leaders who felt re-energized and equipped to approach their tours with fresh eyes confirmed just how vital this work is.
If you missed the live session, don’t worry—I’ll continue sharing strategies, resources, and insights to help you master the art of preschool tours. And keep an eye out for more collaborations with IntelliKid Systems; together, we’re on a mission to help you grow your enrollment with confidence.
Ready to Take the Next Step?
If this webinar inspired you and you’re ready to go deeper, my Tour Training Course was designed to help preschool leaders like you build confidence, master tour techniques, and consistently turn visits into enrollments.
Inside the course, I break down:
- Step-by-step tour scripts and frameworks
- How to handle tough parent questions with confidence
- The little details that make a big impression
- Follow-up strategies that keep families engaged after the tour
👉 Learn more about the Tour Training Course here and start transforming your tours into your most powerful enrollment tool. https://go.chelseareue.com/TourCourse
